About IMS
When you need change. Bring the leaders to the table.
Building on the overwhelming success of last year’s inaugural event, IMS25 will convene over 3,000 global leaders from across the Meetings, Incentives, Conferences, and Exhibitions (MICE) ecosystem, including government officials, policymakers, PEOs and PCOs, investors, innovators, industry influencers, and MICE infrastructure developers.
Hosted by the Saudi Conventions and Exhibitions General Authority (SCEGA), IMS25 is part of Saudi Arabia’s Vision 2030 journey to transform the Kingdom into a global hub for business events, innovation, and sustainable growth.
Who Attends
The IMS convenes leaders from across and beyond the entire MICE ecosystem
Organizers
PCOs, PEOs, DMCs, and incentive organizers
Venues
Convention center, hotel and resort owners and operators
Technology
AV, immersive experiences and event apps
Government & Policy
Governments, tourism boards, and associations
Media & Brands
Online and print media, and influencers
Sustainability
CSR partners, sustainable sourcing, and carbon offset
Partners & Investors
PE, VC, and other funding sources
Infrastructure
Lodging, transportation, urban planning, and Giga projects
Creatives
Designers, content creators, experiential marketers, and agencies
Innovators
Thought leaders and disruptors (e.g., tech, media, retail)
Operations
Catering, logistics, and accreditation
Pillars
Where Uncertainty Sparks Opportunity
Geopolitical shifts and economic volatility, from sudden rescheduling to inflation, are reshaping how events are planned and delivered. This pillar examines how the industry can remain resilient, protect economic value, and maintain trust while convening in unsettled times.
Program Pillars
Digital Meets Design
Emerging technologies, AI, hybrid formats, and smarter staffing models promise new efficiencies and engagement, but not every tool adds real value. This pillar explores where technology truly enhances event design and where the human power of convening still prevails.
Program Pillars
The Destination Dividend
Destinations are more than venues; they represent culture, identity, and opportunity. This pillar explores how leveraging both primary and secondary destinations can differentiate a city, attract investment, and generate tangible economic value for hosts and participants.
Program Pillars
Return on Vision
From concept to delivery, business models for PEOs and PCOs are evolving rapidly. This pillar looks at how impact is measured, value is demonstrated, and business growth opportunities are seized in an increasingly competitive global market.
Program Pillars
Innovating Strategy
New forces are reshaping the business of events, from the rise of sports and culture as MICE drivers to the reinvention of exhibitions and the integration of sustainability. This pillar explores how PEOs and PCOs are adapting strategies to meet tomorrow’s demands.
Featured Speakers
Jan Alessi
Co-Founder & Managing DirectorWorld Football Summit
Sven Bossu
CEOAIPC
Stefan Rummel
CEOMesse München
Jan Alessi
Co-Founder & Managing Director
World Football Summit
He is also the Founder of Nexus Fostering Partnership, the company behind the development of WFS, and was involved in launching South Summit, Spain’s leading event for startups, entrepreneurs, and investors.
With over 18 years of experience as a senior consultant, content producer, and strategic advisor, Jan has worked across Europe, Africa, Latin America, Asia and the Middle East, building partnerships with public and private sector leaders. His background includes organizing investment forums, negotiating commercial agreements, and leading global media projects with a strong focus on sports and business.
Fluent in English, Spanish, and Italian, with a working knowledge of French, Jan is passionate about fostering collaboration and driving meaningful conversations that contribute to the growth of the football and sports industry.
Sven Bossu
CEO
AIPC
Before joining AIPC, Sven worked as Managing Director at ESTRO (European Society for Radiation Oncology). He successfully led the branding, marketing and digital transformation of ESTRO – a massive project which was finalized in April 2020. It included a full re-branding, implementation of a new CMS and CRM system, the creation and implementation of a marketing strategy and a complete re-vamp of the annual congress.
Prior to joining ESTRO, Sven worked for 20 years in the financial services world. The first 10 years of his career he worked as an international programme manager at ING, followed by 10 years at SWIFT – the Society for Worldwide Interbank Financial Telecommunications. At SWIFT, Sven oversaw Sibos – SWIFT’s flagship event that brings together over 8,000 decision-makers from more than 150 countries for four days of discussions on the key challenges and shared solutions facing the global financial community.